Because Who Is Perfect? Get Closer

disability

By: E.I.C.

Disabled mannequins elicit astonished looks from passers-by on Zurich’s Bahnhofstrasse. Between the perfect mannequins, there are figures with scoliosis or brittle bone disease modelling the latest fashions. One has shortened limbs; the other a malformed spine. The campaign has been devised for the International Day of Persons with Disabilities by Pro Infirmis, an organisation for the disabled. Entitled “Because who is perfect? Get closer.”, it is designed to provoke reflection on the acceptance of people with disabilities. Director Alain Gsponer has captured the campaign as a short film.

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