Pizza Hut Dips Toe Into Perfume Market with ‘Eau de Pizza Hut’
By: Paula Forbes
Be careful what you wish for on the internet: Pizza Hut Canada has released a limited edition Pizza Hut perfume. After a Facebook post jokingly asked what fans of the pizza chain would call a perfume that smelled like “a box of Pizza Hut pizza being opened,” the company culled the whopping 266 responses to come up with the super original “Eau de Pizza Hut.” The company actually produced a cologne, which has “top notes of freshly baked, hand-tossed dough” and “commemorate[s] Pizza Hut Canada reaching 100,000 Facebook fans.” Commemorating Facebook fans is apparently something that happens now.
Sorry to disappoint, but the sole 110 bottles of Eau de Pizza Hut have already been distributed to random Pizza Hut Canada fans via Facebook. But don’t worry, a rep for the chain says via press release, “The good news is people can enjoy the great smell of fresh Pizza Hut pizza any day of the week by ordering one of our signature crust pizzas.” So don’t worry about how you’re going to end up smelling like pepperoni.
Pizza Hut is not the first chain to come up with this perfume gimmick: In 2008, Burger King launched Flame by BK, which was designed to smell like “the scent of seduction, with a hint of flame-broiled meat.” Here’s a press release:
Eau de Pizza Hut
Pizza Hut rewards loyal pizza-loving fans with a perfume in their favourite fragrance-Pizza Hut pizza fresh from the box!
VAUGHAN, ONTARIO–(Marketwire – Dec. 4, 2012) – All true celebrities deserve their own perfume and Pizza Hut is no different!
What began as a fun Facebook post – with Pizza Hut asking fans just how much they loved the smell of a box of Pizza Hut pizza being opened – has materialized into Pizza Hut becoming the latest celebrity to launch its own perfume.
Introducing Pizza Hut Perfume – a brand new fragrance from Pizza Hut Canada boasting top notes of freshly baked, hand-tossed dough.
“When our ad team at GRIP brought the idea to us, we absolutely loved it,” says Beverley D’Cruz, Marketing and Product Development Director, Pizza Hut Canada. “What better way to celebrate our Facebook fans than by providing them with a way to enjoy the fresh smell of Pizza Hut pizza whenever they want!”
The limited edition perfume was designed to cc. Only 110 bottles were produced and shared with lucky Facebook fans who won a bottle by being among the first to share their desire for Pizza Hut perfume.
Will we be seeing Pizza Hut perfume in department stores any time soon? According to D’Cruz, only time will tell.
“For now, we’ve only produced 110 bottles of Eau de Pizza Hut, but who knows what the future has in store,” says D’Cruz. “The good news is people can enjoy the great smell of fresh Pizza Hut pizza any day of the week by ordering one of our signature crust pizzas.”
Don’t forget to check out Facebook.com/PizzaHutCanada to find out about great deals, exciting new Pizza Hut product innovations (such as Hot Dog Stuffed Crust Pizza and Pizza Hut Perfume!) and join in on all the fun we’re having on Facebook!