Animal BMX Cross-Promotes w/ Hip-Hop Artist

This is a little behind the scenes look at the Animal BMX warehouse. Lots of talk about Animal’s cut-n-sew line and how BMX companies making legit apparel will just help BMX grow. I’m in total agreement. If anything, Animal doing so well is just proof that BMX companies can only really thrive when their creative direction is in the hands of people who actually understand BMX (the opposite can be proven by any number of brands that have fallen off and/or disappeared over the past 10 years).